|Graphic design is just one tool for effectively communicating.
As a member of development teams, I've collaborated to ensure that the various design media support the overall message. This is particularly true in marketing contexts. It has been rewarding to contribute to developing communication strategies including the written and spoken word.
I've focused many of these skills toward the development of several projects related to international expositions.
ExpoMuseum.com, which I founded in 1998, now receives over 20,000 unique visitors each month. Through its discussion group and blog, it's become the source for a growing community of world's fair enthusiasts as well as an online destination for information regarding international expositions, both past and future. The site has since spun-off other sites such as ExpoBids.com.
As a historian and advocate of world's fairs, I've been interviewed by print, radio, and television media.
In 2009, I created The World's Fair Podcast with John McGregor of Australia's Foundation Expo 88. It is the first podcast exclusively about international expositions.
In preparations for Shanghai hosting Expo 2010, China Daily asked me to write a series of articles and the International Association of Amusement Parks and Attractions had me contribute an article to their FunWorld Magazine.
I've also leveraged the power of internet communications to advocate for the return of the United States as a member of the Bureau International des Expositions and to inspire San Franciscans to prepare a bid for an exposition in 2020.
You can follow me on Twitter via two feeds: UrsoChappell and ExpoMuseum.