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Expo 2015 logo proposal
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Linimo train
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Linimo train
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After studying architecture at the Georgia Institute of Technology, I began my professional career as a graphic designer.

My work has included both print and web-based design and I've had the privilege of designing new identities as well as updating established brands.

In my years as a graphic designer, I have created books, packaging, catalogs, print ads, programs, buttons, magazines, web sites, animation, maps, gift wrap, banner ads, and even a university's flag and the logo for a major national real estate company.

Putting my skills to use in the service of international expositions, I've developed identities, printed materials and web sites for several projects related to world's fairs, including ExpoMuseum.com's family of web sites, 2008's The Expo Book, and California's bid for an Expo 2020 in Silicon Valley.

In 2004, I was honored to have my design for the exterior of Expo 2005's Linimo maglev train chosen as first place. My design was, for many people, their first visible gateway to the expo site during its six-month run. (see video at right). I've also designed a proposed mascot for Expo 2010 as well as proposed logos for Expo 2012's United States Pavilion and Expo 2015.

A more detailed portfolio of my graphic design work is available at UrsoCreative.com.

 

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Linimo diagram
Expo 2005 Linimo Train Design

In 2004, I was selected as the winner of a contest to design the Expo 2005 Linimo train that would take visitors from the main subway line to the expo site on a new maglev (magnetic levitation) line. Both the print and television press in Japan covered the award ceremony and the unveiling of the design to the public.
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Linimo diagram
Various Designs

A sampling of some of the expo-related identities I've created over the years: proposed Expo 2015 logo, proposed Expo 2012 United States Pavilion logo, World's Fair Podcast logo, proposed Expo 2010 mascot, and proposed 2020 World's Fair logo (visit UrsoCreative.com for more details)
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Urso Chappell | 1219 Parker Street, Unit B, Berkeley, California 94702, USA
Urso@ExpoMuseum.com | +1.415.867.9994
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